Introduction: The Hidden Costs of Legacy Lead Generation
The best lead generation software for B2B isn’t just about having the largest database—it’s about delivering qualified leads that convert into real revenue. In 2025, as sales automation and LinkedIn prospecting become increasingly competitive, sales professionals are discovering that expensive doesn’t always mean effective.
Enter Cognism—the enterprise sales intelligence platform that promises premium data at premium prices. But beneath the polished marketing lies a troubling reality: hidden auto-renewal clauses, outdated data problems, and pricing that can reach $25,000 annually. Meanwhile, forward-thinking teams are switching to Ezyconneqt, the AI sales assistant that’s revolutionizing how professionals extract verified emails and generate qualified leads through intelligent LinkedIn automation tool capabilities.
This isn’t just another tool comparison—it’s an exposé of why Cognism’s legacy approach is failing modern sales teams, and how Ezyconneqt delivers superior LinkedIn prospecting tools AI at a fraction of the cost.
The Cognism Conundrum: 4 Pain Points Your Sales Team Can’t Ignore
While Cognism is a powerful tool in the right context, its limitations are becoming increasingly apparent for a growing segment of the market. User reviews and industry analysis reveal four recurring themes of frustration that directly impact ROI and sales efficiency.
Pain Point 1: The Prohibitive Price Tag & Opaque Contracts
The most immediate and frequently cited issue with Cognism is its pricing model. There is no transparency; you won’t find a pricing page on their website. Instead, prospective customers are funneled into a sales process that results in a custom, quote-based annual contract.
This enterprise-focused model creates several problems:
- Exorbitant Cost: Verified buyer data and user reports show that Cognism contracts are expensive, with a median price paid of around $35,500 per year and quotes ranging anywhere from $15,000 to over $100,000 annually. For small to mid-sized businesses or startups, this high upfront cost is often a non-starter.
- Lack of Flexibility: Cognism operates on annual contracts, offering no monthly plans or a proper free trial to validate its value before a significant financial commitment.
- Aggressive Renewal Policies: A significant number of users have expressed frustration with what they describe as “horrible” and “deceptive” auto-renewal clauses that require up to 60 days’ notice to cancel a contract worth thousands of dollars. This practice can lock dissatisfied customers into another expensive year, fostering distrust.
The Ezyconneqt Solution: Transparent, Scalable, and Team-First Pricing
Ezyconneqt directly addresses this major pain point with a radically different approach. Its pricing is simple, transparent, and built for the modern team structure: $100 per month for 10 users.
This model provides:
- Predictable, Affordable Cost: You know exactly what you’re paying without lengthy negotiations or hidden fees.
- Unmatched Team Value: Instead of expensive per-seat licenses that penalize growth, Ezyconneqt empowers your entire team for a fraction of the cost of a single Cognism license.
- Flexibility: With a generous free trial offering 40 credits, you can experience the platform’s full power and extract verified emails and phone numbers before committing.
Pain Point 2: The “Global” Data Dilemma—Strong in EMEA, Shaky Elsewhere
Cognism’s core strength and marketing focus has always been its high-quality, GDPR-compliant data in the EMEA region. For companies targeting Europe, this is a significant advantage. However, for teams prospecting in other major markets, the story is very different.
User reviews and data quality tests consistently reveal a sharp drop-off in accuracy outside of Europe:
- Inconsistent US & APAC Data: Users frequently report that Cognism’s data for the US and APAC regions is limited and plagued by inaccuracies, including outdated information and wrong numbers.
- Quantifiable Accuracy Gaps: Independent data quality tests have quantified this disparity. One analysis found Cognism’s EU accuracy at 91%, while its US accuracy dropped to 83% and APAC to just 76%. For a premium-priced tool, an accuracy rate barely above 75% in a key global market is a major issue.
The Ezyconneqt Solution: A Globally Consistent & Dynamic Data Source
Ezyconneqt sidesteps the regional data trap by focusing its LinkedIn automation tool on the world’s largest professional network. LinkedIn is, by its nature, a global, user-updated database, making it a more reliable and dynamic source of truth for professional information. With a database of over 200 million verified LinkedIn profiles, Ezyconneqt provides a consistent level of quality and coverage whether you’re targeting prospects in Berlin, Boston, or Bangalore. This approach ensures that your lead generation efforts aren’t handicapped by the geographical limitations of your data provider.
Pain Point 3: Intent Data That Tells You “Which Company” but Not “How to Connect”
One of Cognism’s premium features is its intent data, powered by Bombora. This feature identifies companies that are actively researching topics related to your product. In theory, this is a powerful tool for timing your outreach. In practice, it has a critical limitation: it’s account-level data.
This means Cognism can tell you that someone at Acme Corp is interested in “cybersecurity solutions,” but it can’t tell you:
- Who the specific individual is.
- What their role or influence is.
- How you should approach them to build a connection.
This lack of granularity often leaves sales reps with a warm account but a cold outreach strategy, forcing them back to generic messaging. Some users have gone so far as to call the intent data “kinda trash” because it doesn’t provide the actionable, individual-level insights needed for effective personalization.
The Ezyconneqt Solution: From Vague Intent to Actionable Intelligence with ezyPersona
This is where Ezyconneqt’s philosophy fundamentally diverges from traditional data providers. It moves beyond simply providing contact information to actively assisting with the conversation itself. Its proprietary ezyPersona feature is a true AI sales assistant that analyzes a prospect’s professional footprint to provide instant, actionable insights on how to communicate with them.
Instead of a vague account-level signal, ezyPersona gives you:
- Ready tips on what to say and what to avoid.
- Insights into their communication style and professional interests.
- A clear path to building trust and rapport faster.
Ezyconneqt combines this with real-time, individual-level signals like job changes, hiring spikes, and company activity, so you know not only who to contact, but precisely why now is the perfect time and exactly how to start the conversation.
Pain Point 4: More Data, More Manual Work
At its core, Cognism is a vast database. While powerful, it still places the burden of discovery squarely on the user. Sales reps must become experts at navigating and combining dozens of filters to build their target lists. This traditional approach to LinkedIn prospecting often leads to “filter fatigue”—a state of analysis paralysis where reps spend more time building lists than actually selling.
Furthermore, this rigid, filter-based system is brittle. A prospect with an unconventional job title or a fast-growing company that doesn’t yet meet the “employee count” filter can be easily missed, leaving high-potential qualified leads on the table.
The Ezyconneqt Solution: AI-Powered Lead Curation for True Sales Automation
Ezyconneqt is designed to eliminate this manual grind. Its intelligent sales automation engine does the heavy lifting for you. Instead of forcing you to build complex searches, Ezyconneqt’s AI understands your Ideal Customer Profile (ICP) and proactively surfaces high-probability leads that manual filters would miss.
The AI detects patterns and nuances—like a director with strong engagement on relevant topics or a company that is hiring rapidly—to find leads based on genuine buying signals, not just static firmographics. This transforms the platform from a passive database into an active, intelligent prospecting partner that delivers a steady stream of qualified leads directly to your dashboard.
Feature Face-Off: Ezyconneqt vs. Cognism
Feature/Criterion | Cognism | Ezyconneqt | The Ezyconneqt Advantage |
Pricing Model | Opaque, high-cost annual contracts | Transparent, affordable monthly plan | Dramatically lower TCO, no contractual traps, and accessible for all team sizes. |
Global Data Accuracy | Strong in EMEA, inconsistent in US & APAC | Globally consistent via verified LinkedIn profiles | Reliable data quality regardless of your target market. |
Intent Data | Account-level (Bombora), lacks individual insights | Individual-level (job changes, hiring) | Actionable, real-time signals that provide a clear “why now” for outreach. |
AI Prospecting | Manual, filter-heavy list building | AI-powered lead matching & curation | Eliminates “filter fatigue” and surfaces hidden gems your competitors miss. |
AI Personalization | ❌ | ✅ (ezyPersona) | Moves beyond data to provide actionable insights on how to communicate effectively. |
LinkedIn Automation | Browser extension for data viewing only | Safe, human-like automation with a “no scraping” policy | Prospect with confidence without risking your LinkedIn account. |
Multichannel Outreach | Email & Phone | Email, Phone & WhatsApp | Engage prospects on a less saturated, more immediate, and more personal channel. |
The AI-Powered Future
Ezyconneqt represents the next generation of sales automation, leveraging AI sales assistant technology to deliver:
- Qualified leads with 95%+ accuracy rates
- Real-time data verification eliminating bounce rates
- LinkedIn automation tool features that respect platform guidelines
- Multi-channel outreach including WhatsApp integration
- AI persona builder for intelligent prospect matching
Industry Recognition and User Success
Ezyconneqt users report 3x higher connect rates compared to traditional platforms. Our LinkedIn prospecting tools AI help sales teams slash list-building time by 80% while delivering higher-quality qualified leads.
One marketing professional noted: “This tool is a goldmine. I have just checked the landing page and it’s absolutely amazing!” This enthusiasm reflects the platform’s ability to deliver immediate value without the friction of complex contracts or hidden fees.
Conclusion: Making the Smart Switch to Ezyconneqt
The choice between Cognism and Ezyconneqt isn’t just about features—it’s about philosophy. While Cognism clings to legacy pricing models, hidden contract terms, and static data approaches, Ezyconneqt embraces transparency, innovation, and user-centric design.
For sales automation that actually works, LinkedIn prospecting that delivers qualified leads, and AI sales assistant capabilities that scale with your business, Ezyconneqt offers everything Cognism promises at a fraction of the cost and complexity.
Ready to Experience the Difference?
Don’t let outdated lead generation tools hold back your sales success. Ezyconneqt‘s AI-powered LinkedIn automation tool is built for the modern sales professional who demands results without the enterprise-grade headaches.
Start your free trial today with 200 credits and discover why sales teams are making the switch from expensive, complex platforms to intelligent, affordable lead generation solutions.
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📞 Talk to Sales – Get personalized LinkedIn prospecting recommendations
The future of B2B lead generation is here. Don’t get left behind with legacy solutions that cost more and deliver less.
